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The book tells the story of Bill, an engineer and project manager and his struggle to avoid being laid off due to poor time management skills. He first tries to save himself by purchasing the latest smartphone and when that fails, he attempts to follow a strict regimen of skills outlined in a popular time management book. After once again falling short, he discovers the wisdom of developing his own system. With the help of others he shows the members of his failing team how to do the same, even in the face of hostile opposition.