Thanks for accepting the challenge of presenting at the Task Management and Time Blocking Virtual Summit! Here are some guidelines to ensure that your pre-recorded video helps you achieve your goals, while providing value to summitteers.
The event is intended to bring about a transformation in the way summiteers relate to their tasks, calendars and time. On their three-day summit journey, we’d like to take them from being stuck, stale, and maybe annoyed at how hard it is to make improvements. They should end up gaining focused assistance and free to grow to the next level of their task effectiveness.
To accomplish this goal, we have put in place a number of elements, including the presentation you are designing. Here are some steps to take which may help you achieve the maximum impact.
1. Decide on the Outcome
You applied to speak with a certain end-result in mind. Perhaps you have also considered the business outcomes you want, such as more followers, additional income, an enhanced brand, connections with other thought leaders, etc. I recommend that you write these down. Add i the difference you want to make with summitteers.
2. Craft a Catchy Title
There are many websites which can help you invent a title that stands out. The fact is, summitteers will probably decide to listen to your presentation with little more than a picture and a title, so make the most of this opportunity.
3. Bring Your Pre-recording to life
My general recommendation is to do a Powerpoint webinar-style presentation in Zoom, sent to me by www.wetransfer.com. Why use slides? Surveys show that summitteers see greater value in slides with graphics, data, charts etc. than in an interview. Their expectation in attending a summit or conference of experts is that they should receive more concrete value than if they listen to the average podcast or read a blog post. At the moment, there are lots of time management and productivity “experts” flooding the internet with beginner-level ideas and our audience seems to want more.
If you are pursuing a Premium Package, you have several ways to meet their expectations, and keep them engaged. For example, a short online quiz at the end of your speech can boost attention. Also, a workbook with blanks which can only be completed by someone who listens carefully can also keep listeners away from Facebook, Instagram etc.
Some presenters also ask their viewers to pause the recording to fill out workbook information. This helps take them out of listening mode and can also keep them engaged.
The point here is to get summitteers to choose your video from the list of all which are available, and to win the battle against other distractions. Your audience is well-used to turning on a video in the background, while they do another task such as check their email in the foreground. Do as much as you can to prevent this!
4. Start with a Bang
Resist the temptation to introduce yourself, your company, tell an irrelevant joke or engage in anything other that “Cutting to the Chase” at the start of your video. Once again, there are lots of tutorials on YouTube on how to do this effectively, thereby grabbing the listener with an emotion they can’t easily ignore.
More often than not, I try to evoke curiosity by asking a question in my first sentence. I then build up the fact that this is an important question, with no easy answers, that has been wreaking havoc because no-one has tackled it effectively. I’ll even suggest them why it’s hard to answer.
At some point, I’ll share my name and maybe my company, but I want to be sure they are listening before I stop agitating the problem at hand.
5. Bring in the Audience
When the problem is established logically and emotionally, I share my assumption about them: someone who wants to solve the problem and move from “A” to “B”. Then, I’ll tell my personal struggle with this problem, and any successes I have found.
At the end of my story, I’ll summarize the 3 big points of my talk and what they’ll get if they only stay for the ride.
6. Call to Action
At the end, I call my audience into action and ask them to deal with the issue, with my help, if needed. I try to offer a resource that will hep them be successful.
This step is critical during the conference, and as you design your talk, you should be clear on what you are going to ask them to do. There are a number of options to choose from.
- buy my discounted product /service (you could place it in the Summit Store)
- download my information (in exchange for your email address)
- visit me in my live Q&A or panel, and answer the following questions which we’ll discuss
For example, if you choose to offer summitteers a free download in order to garner their email address, you can:
- mention it at the start of your presentation and at some point mid-way
- at the end offer them the item from a landing page
- add the item to the Swag Bag so that all attendees can also gain access
This means that before the event, you’ll need to set up a landing page and a product graphic. Both of these should be developed beforehand and provided to us, the summit organizers. They can also be mentioned in the other items you offer, such as your workbook or quiz.
The point is that there are multiple opportunities to interact with summitters, including the presenters who will be alongside with in a private chat.
Know your topic? Apply to speak here.